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Community Commitment

Good curls. Good done.

Every purchase of Rise Up Curl Gel helps someone in our community access the healthcare they need.

Why We Give Back

Built here. Committed here.

Rooted in Columbus

Deus Ex Labs is a husband-and-wife studio based in Central Ohio. Our success is tied to this community, and we believe in reinvesting where we live and work.

Healthcare Access

We believe everyone deserves quality healthcare, regardless of their financial situation. Our partnership helps make that a reality for people in our community.

Purpose Beyond Product

Building products that serve people is only part of our mission. We partner with organizations that serve people in turn, creating a cycle of community benefit.

Featured Partnership

Affordable Care Clinic

"Fighting to provide affordable health care to the community."

Affordable Care Clinic is a 501(c)(3) charitable organization dedicated to removing financial barriers to healthcare access in Columbus and Central Ohio. Under the leadership of Diann Nelson-Houser, ARNP, CNP, the clinic provides quality care to people who might otherwise go without.

Every purchase of Rise Up Curl Gel directly supports this work. We donate a portion of all personal care proceeds to the clinic, because we believe that looking after your curls and looking after your community shouldn't be separate things.

How It Works

Your Purchase Makes a Difference

We donate a portion of all personal care product sales to Affordable Care Clinic. This means every tube of Rise Up Curl Gel contributes directly to healthcare accessibility in our community.

It's a simple model: create products that solve real problems for our customers, then use a portion of those sales to solve real problems for our community.

01

You Buy

Purchase Rise Up Curl Gel. Same great product, same price.

02

We Donate

A portion of proceeds goes directly to Affordable Care Clinic.

03

They Care

The clinic provides affordable healthcare to community members in need.

04

Everyone Wins

Good products, good outcomes, good community. Simple.

Ready to make a difference?

Your curls want to be curls. Your community wants to thrive.

Shop Rise Up Curl Gel Read our story →