RISE & SHINE, curly girl.
Lightweight curl gel for 2B–3B curls. No silicones. No waxes. No heavy butters. Just your curls, finally seen.
- Curl-girl tested
- CGM-friendly
- Latina-founded
The curl community
Curls in every color.
Every coil, ringlet, and wave. This is who we make it for — and who makes us.
Ever feel like your curls are too fine for every product out there?
Here's the thing: most curl products are built for 3C–4C coils — rich butters and heavy oils that leave your 2B–3B curls flat, greasy, and weighed down. Your hair isn't broken. The products just weren't made for you.
You don't need more moisture. You need the right moisture at the right molecular weight. That's exactly what we built.
What's inside (and why it matters)
Every ingredient has a job. None are filler. Here's the full formula — in descending order, just like it appears on the label.
Aqua
What it is: Distilled water, the base of the formula.
Why we included it: Hydrates and dissolves every other ingredient so they can reach your hair.
Aloe Barbadensis Leaf Juice
What it is: Inner leaf aloe vera juice.
Why we included it: Hydrates without weight and soothes the scalp — a lighter alternative to heavy butters.
Squalane
What it is: Olive-derived emollient that mimics your scalp's natural sebum.
Why we included it: Smooths the cuticle without coating or buildup — the anti-silicone.
Behentrimonium Methosulfate (and) Cetearyl Alcohol
What it is: Plant-based conditioning emulsifier (BTMS-50).
Why we included it: Holds the formula together and deposits conditioning on every strand without silicones.
Glycerin
What it is: Plant-derived humectant.
Why we included it: Pulls moisture from the air into your hair shaft so curls stay hydrated all day.
Leuconostoc/Radish Root Ferment Filtrate
What it is: Natural antimicrobial from fermented radishes.
Why we included it: Preserves the formula without parabens or phenoxyethanol.
Caprylyl Glycol
What it is: Skin-softening humectant and emollient.
Why we included it: Boosts the natural preservative system and keeps the formula from drying out.
Panthenol
What it is: Pro-Vitamin B5.
Why we included it: Penetrates the hair cortex, binds water inside the strand, and adds elasticity.
Hydroxyethylcellulose
What it is: Plant-based cellulose film-former.
Why we included it: Creates a light, flexible cast for curl definition — scrunch it out when dry.
Hydrolyzed Rice Protein
What it is: Broken-down rice protein small enough to penetrate the hair shaft.
Why we included it: Strengthens fine strands at stress points without heaviness or buildup.
Tocopherol
What it is: Vitamin E antioxidant.
Why we included it: Protects the squalane from oxidation and extends the formula's shelf life.
Sodium Citrate
What it is: pH buffering salt derived from citric acid.
Why we included it: Keeps the formula in the 4.5–5.0 range for healthy cuticles and active preservatives.
Potassium Sorbate
What it is: Food-grade mold and yeast inhibitor.
Why we included it: Backs up the natural preservative system against mold and yeast.
Sodium Benzoate
What it is: Food-grade bacteria inhibitor.
Why we included it: Works with potassium sorbate for broad-spectrum protection.
Rosmarinus Officinalis Leaf Extract
What it is: Rosemary CO2 extract.
Why we included it: Antioxidant that works synergistically with Vitamin E to protect oils from going rancid.
What's not in here: No silicones, no waxes, no heavy butters, no parabens, no phenoxyethanol, no sulfates, no drying alcohols. Just what your curls need.
Your new wash-day ritual
Start damp
Apply from mid-length to ends on freshly washed, wet hair. The wetter, the better.
Scrunch up
Cup your curls and scrunch upward. Don't rake - your curls know what to do.
Dry with intention
Air dry for softness, or diffuse on low heat for volume. Patience = payoff.
Break the cast
Once fully dry, scrunch out the crunch. Hello, soft definition.
Pro tip: For extra hold, apply to soaking wet hair and scrunch with a microfiber towel.
Our Story
Your curls, your power.
This product was born from one specific head of hair: Karina's. Half-Mexican, raised in Tejano culture, 2B–3B, fine-to-medium strands. What started as a formula for her became a formula for everyone whose curls live in this range.
Read our story